TCI Transportation Replaces Legacy Stack with AI-Native GTM

Ross inherited an inconsistent system of record. After moving to Aurasell, TCI’s GTM team gained a more unified view across divisions and clearer visibility into potential cross-sell opportunities.

Aurasell

TCI

Sep 16, 2026

From a System of Record to a System of Execution

Challenge

Inconsistent Narratives Inside Legacy CRM

A decade of history (65K+ accounts, 20M emails, 7M tasks) sat behind inconsistent field mapping
Reps hand-built their own AI prompts with no consistency, oversight, or ability to replicate what worked
The legacy CRM relied heavily on manually entered information, meaning potentially valuable details could be missed
Divisions had limited visibility into each other’s accounts, making cross-sell opportunities more difficult to identify

Solution

One Context Layer for Every Conversation

One operating layer for execution, forecasting, and activity capture rather than an extra tool bolted on
Customer sentiment captured from every interaction, giving a full picture of the account rather than a summary
Prompts and fields are set once at the org level, eliminating the per-rep customization that produced inconsistent results
Agent Builder delivered an end-to-end revenue workflow in minutes instead of weeks
Cross-division account context surfaces buying signals without needing to schedule a call

Outcome

Revealing a Potential Path From $500M to $2B

Account health surfaces automatically, so every division works from the same picture
Relevant sales and customer email activity is now captured, with ownership agents reassigning accounts automatically as reps are hired
TCI significantly reduced reliance on its legacy CRM, and users report Aurasell is more intuitive and easier to use
Greater visibility into potential cross-sell opportunities across divisions could support significant revenue growth within TCI’s existing customer base

TCI Logistics Unlocks Intelligence at Scale

No more disconnected systems, no more knowledge loss.

5+ Legacy Tools

Scaled Back

45 Days

To Full Rollout Across All Reps

12.3%

Close-Rate Increase Since Moving to Aurasell

With enhanced customer insights and greater visibility across our existing relationships, we see the potential to grow from $500M to more than $2B in revenue by expanding the solutions we provide to current partners.