TCI Logistics Replaces Legacy CRM with AI-Native GTM
Ross inherited a "system of record" that no one trusted. After moving to Aurasell, GTM teams got a single source of truth across every division and clear line of sight to cross-sell revenue that had been hidden for years.
TCI Logistics
EVP, Global Sales
From System of Record to a System of Execution
Challenge
Unreliable Narratives Inside Legacy CRM
- CRM captured rep's "happy ears", not what the customer actually said
- Reps hand-built their own AI prompts with no consistency, oversight, or replication across the team
- 10+ years on Salesforce, HubSpot, ZoomInfo, and industry intent bolted on top
- Divisions couldn't see each other's accounts, so cross-sell opportunities went unrecognized
Solution
One Transportation Context Layer for Every Conversation
- Industry specific context layer for transportation, not a generic AI wrapper
- Prompts and fields are set once at the org level, no per-rep customization with inconsistent results
- Meeting Companion captures every sentiment, providing a clear, full picture of each customer
- Cross-division account context surfaces buying signals without needing to schedule a call
Outcome:
Clear Path from $500M to $2B
- Hands-on support from day one, a smooth transition process
- Account health surfaces automatically so everyone is on the same page
- With more complete & visible data, ability to unlock cross-sell opportunities potentially worth millions
- Salesforce is now being phased out, limited-use today with full replacement in sight
TCI Logistics Needed a System of Execution, Not a System of Record
No stack. No RevOps. Just one platform that got Impala.ai sales-ready in seven days.
50
rep sales or
99%
reduction in sequence building time
$50k+
Avoided tool spend
We're a $500M company, and just in our active customer based along, we could be a $2B without even adding a new customer.
It was more of a system of record versus a system of action, that's the gap Aurasell closed for us.
