Waterfall Data Enrichment
Complete records, refreshed when something changes
Aurasell provides waterfall data enrichment that fills account and contact records, and refreshes on a schedule, a bounce, or a job change.
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Enrichment in a separate table still has to be synced back
Clay provides data provider breadth, but waterfall enrichment pipelines require engineering support. Aurasell enriches inside the record directly, no engineering support needed.
Spreadsheet-style enrichment produces columns someone has to map and push into the CRM. Aurasell enriches the account or contact record itself, so the next route, score, or sequence reads the new value.
Overlapping vendors often enrich the same contacts. Aurasell skips records that are already enriched, and you can connect your own provider accounts and API keys, so existing data contracts keep working.
One-time enrichment decays as people change jobs and emails bounce. Aurasell re-enriches on the trigger you choose, including a schedule, a bounced email, a job change, or live refresh.
Triggered, filled, checked, and kept current.
Enrichment runs where the record lives, so data from contact to contract stays usable. RevOps sets the triggers and the spend rules once, and every new or changed record follows them.
Triggers, sources, and filled fields on one record.
Open any contact to see which fields were enriched, what triggered the last refresh, and which rule governed it, so RevOps can audit data quality without exporting a thing.
Six places data enrichment runs without a CSV.
- Inbound Lead Fill
A new inbound lead gets phone, title, and company firmographics before routing, so it reaches the right owner. - Bounce-Triggered Refresh
A bounced email triggers re-enrichment of that contact, so the sequence continues with a working address. - Job-Change Update
When a contact changes jobs, the record updates and a workflow can alert the owner to follow them. - Buying-Committee Fill
A company-only website visit enriches the top five persona contacts at that account for the owner. - Title Recovery
When a title is blank but a LinkedIn URL exists, web research fills it in so persona rules still apply. - Credit Guardrails
Rules limit AI enrichment to the segments that matter, such as ICP-fit accounts, so prepaid credits go where pipeline is.
Frequently Asked Questions.
- How is an AI CRM different from a traditional CRM?
A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly. - How do I keep CRM data clean without reps entering it manually?
Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes. - Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day. - Is consolidating on one vendor a lock-in risk?
You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation. - What does the AI do with our customer conversations?
Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.
Bring an account list with gaps and watch the records fill in.
