Sales Engagement
Sequences that know everything happening in an account.
Aurasell Sales Engagement runs AI-drafted sequences across email, calls, and LinkedIn tasks on the same system as your accounts, deals, and other context.
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An engagement tool sends the email. It can't see the deal.
Standalone engagement platforms log activity to the CRM after the fact. Aurasell sequences read and update the systems they run on.
In a separate engagement tool, a reply is logged and the rep's list stays the same. In Aurasell, responses update account and contact priority, so the queue reorders as buyers engage.
Writing steps, delays, and branches for each campaign takes hours. Aurasell's AI Sequencer drafts the play from a goal, as value-led, challenger, or priority-led, and reps edit before it runs.
When every rep copies and edits templates, managers lose sight of what buyers receive. Aurasell teams approve reusable plays, and managers see the governed cadence each rep runs.
Outcome-first, every touch on the record.
Sequences are the outbound leg of contact to contract. The play, the enrollment, the call, and the reply all live on one record, so nothing needs syncing back.
The play a rep built and the cadence a manager governs.
See the reusable play, the steps it runs on each channel, and which contacts are enrolled, then switch to the manager view to check every rep is running the approved cadence.
Six sequences teams run from the same record.
- Phone-First Outbound
Calls lead and emails follow, with each call step opening in the dialer and each outcome logged to the contact. - Intent-Triggered Enrollment
A Bombora surge on a target account enrolls its buying committee in an approved sequence without a rep stepping in. - Inbound Follow-Up
New inbound leads that meet your criteria enroll automatically, so outbound and inbound run in one motion. - Branch on Engagement
A contact who opens twice without replying moves to a call task instead of another email. - Team-Approved Plays
Marketing publishes a reusable play once, and every rep on the team runs the same governed cadence. - Tone-Matched AI Emails
AI drafts each email from the contact and account record in the tone you choose, so messages reflect what's on the record and your own voice.
Frequently Asked Questions.
- How is an AI CRM different from a traditional CRM?
A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly. - How do I keep CRM data clean without reps entering it manually?
Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes. - Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day. - Is consolidating on one vendor a lock-in risk?
You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation. - What does the AI do with our customer conversations?
Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.
Draft a sequence from one sentence and see who it enrolls.
