Intent Data
Turn account buying signals into action
Aurasell brings Bombora intent, website visits, job changes, technographics, and your own email and call activity onto each account, then turns those signals into action.
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An intent score only matters if someone acts on it.
Intent platforms such as 6sense and Demandbase rank accounts. Aurasell puts the signal and the follow-up on the same record, and turns it into action.
When intent sits in a separate platform, someone syncs it to the CRM and builds the routing. Aurasell writes signals to the account and contact, and workflows trigger on them directly.
One intent signal read alone can point reps at accounts that are only researching. Aurasell weighs Bombora intent alongside website visits, job changes, technographics, and your own email, call, and meeting activity.
A black-box surge alert is hard to defend in a pipeline review. In Aurasell, admins set signal definitions and weights, such as intent counting for 40 of 100 priority points.
From a spike in research to a rep with a next step.
Signals are only the start of contact to contract. Aurasell collects them, scores them against your rules, and starts the play your team defined, all on the record reps work from.
The signal, the score, and the task it created, side by side.
Open an account to see which signals arrived, how each one moved its priority, and which owner, sequence, or task the workflow assigned in response.
Six plays that start the moment a intent signal lands.
- Surge-to-Sequence
A Bombora intent surge on a target account enrolls its buying committee in a sequence your team approved. - New-Leader Outreach
A new VP or C-level hire at a target account creates a task for the owner to reach out in their first weeks. - Known-Visitor Follow-Up
An identified website visitor from a target account is enriched, checked for fit, and routed to its owner with a call task. - Technographic Fit
Accounts running complementary or competing technology get flagged and tiered so reps prioritize the warm fits. - Custom Product Signal
A signal you define, such as a bug report from a customer account, triggers a workflow and alerts the right owner. - Open-Deal Signals
Intent and activity on accounts with open opportunities show up for the deal owner, not just the prospecting team.
Frequently Asked Questions.
- How is an AI CRM different from a traditional CRM?
A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly. - How do I keep CRM data clean without reps entering it manually?
Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes. - Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day. - Is consolidating on one vendor a lock-in risk?
You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation. - What does the AI do with our customer conversations?
Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.
See which of your target accounts are showing intent.
