Ideal Customer Profile (ICP)
Build and score account lists in minutes.
Ideal Customer Profile (ICP) scoring in Aurasell turns your criteria into a live match score on every account. Aurasell uses that score to prioritize, route, and sequence.
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A target account list goes stale the day it's exported.
Other data vendors just hand you a list. You have to figure out how to make it actionable. Aurasell keeps the ICP scoring up-to-date on every account.
Teams often buy contacts from ZoomInfo, fit scores from Inflection, and buying-stage predictions from 6sense, then reconcile them in the CRM. Aurasell holds the directory, ICP score, and Bombora intent on one record.
An account list doesn't tell reps who to call. Aurasell buyer personas match titles, departments, seniority, and regions, and matching contacts populate under each account automatically.
A fit score in a spreadsheet changes nothing. In Aurasell, ICP match % is a field agents read to rank accounts, rank inbound web visitors, and route them to the right owner.
Define it once, score every account, keep it current.
The ICP sits at the start of contact to contract, so one definition drives search, scoring, routing, and outreach across Aurasell.
Criteria, weights, and matching accounts in one view.
Adjust a weight and watch the matching accounts reorder, then attach a buyer persona to see the contacts that fill in under each one.
Six ways teams put ICP to work.
- Multiple ICPs
Run separate profiles for each segment or product line, each with its own criteria, weights, and personas. - Net-New Account Search
Find companies that match your criteria but aren't in your records yet, with an owner assigned on creation. - Inbound Fit Gate
Website visitors identified through your RB2B account are checked against ICP and persona fit before anyone is routed or tasked. - Fit plus Intent Ranking
Accounts are ranked weekly on ICP fit combined with Bombora intent and engagement, so fit and timing agree. - Persona Cleanup
Keyword mappings and auto-cleanup rules keep mismatched titles out of target contact lists. - New-Market Lists
Turn a scored ICP segment into a sequence-ready contact list for a new vertical or region.
Frequently Asked Questions.
- How is an AI CRM different from a traditional CRM?
A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly. - How do I keep CRM data clean without reps entering it manually?
Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes. - Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day. - Is consolidating on one vendor a lock-in risk?
You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation. - What does the AI do with our customer conversations?
Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.
See your own accounts scored against your ICP.
