Deployed across revenue orgs from 2 to 2,000 reps.
Simplify the stack. Automate the work. Accelerate the team.
50%
Lower CRM & SaaS Tool Cost
35%
Increase in sales velocity
2X
Increase in selling capacity
We retired thirty-eight tools and sixty integrations. Our RevOps team spent last quarter on territory design instead of sync errors.
Dana Whitfield
Marketing Manager, Impala.ai
38
Tools retired
60
Integrations decommissioned
27%
Forecast accuracy gain

Call analysis on a separate layer leaves the CRM a step behind.

Call recording tools make it impossible to pull those insights into context in the CRM. Aurasell puts real insights the system of record, where the deal lives.

01
Insight stops at the recording

When call analysis sits on top of the CRM, someone still copies risks and next steps into the deal. In Aurasell, extracted signals, framework fields, and tasks land on the linked opportunity.

02
One more contract to justify

Gong is licensed per user with a platform fee on top. Aurasell's meeting companion and desktop recorder come with the CRM, sequences, and forecasting, so call capture is not a separate purchase.

03
Insights only analysts can find

Searching calls usually means filters and saved trackers. Ask Aurasell answers plain-English questions across every recorded conversation, such as which deals raised a security objection this quarter.

01
Captures the meeting
Aurasell's meeting companion joins scheduled or ad hoc Zoom, Google Meet, and Teams calls, or the desktop recorder captures from the rep's computer. Teams keeping Gong can import its call history.
02
Transcribes and summarizes
Each meeting gets a full transcript and an AI summary, plus a rolling summary that builds while the call is still in progress.
03
Extracts what matters
Buyer questions, objections, and signals are pulled from the transcript and saved as structured data, ready to filter, report on, and search across calls.
04
Updates the opportunity
The meeting links to its account and opportunity. Framework fields such as MEDDPICC fill from what was said, and follow-up tasks are created for the owner.
Conversation Intelligence
in Practice

Six questions your calls can now answer.

  • Objection Search
    Ask which objections came up across this quarter's calls and get the deals and moments where each was raised.
  • Deal Risk
    Framework gaps such as an unconfirmed economic buyer surface on the opportunity after the meeting that exposed them.
  • Gong History Import
    Bring past Gong call history in, so deal history stays intact when you switch or run both.
  • Call Summaries for Product
    A custom agent sends summaries of customer calls to product and engineering, so feedback reaches them without a recording link.
  • Secure Call Sharing
    Share a recording internally, or externally behind a password, when a customer or partner needs the record.
  • Discovery Question Review
    Search transcripts for the questions buyers asked and the ones reps did not, to find weak spots in discovery.
Simplify the stack. Automate the work. Accelerate the team.
50%
Lower CRM & SaaS Tool Cost
35%
Increase in sales velocity
2X
Increase in selling capacity
FAQs

Frequently Asked Questions.

  • How is an AI CRM different from a traditional CRM?
    A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly.
  • How do I keep CRM data clean without reps entering it manually?
    Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes.
  • Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
    Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day.
  • Is consolidating on one vendor a lock-in risk?
    You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation.
  • What does the AI do with our customer conversations?
    Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.

Record one call and watch the opportunity record update.

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