Deployed across revenue orgs from 2 to 2,000 reps.
Simplify the stack. Automate the work. Accelerate the team.
50%
Lower CRM & SaaS Tool Cost
35%
Increase in sales velocity
2X
Increase in selling capacity
We retired thirty-eight tools and sixty integrations. Our RevOps team spent last quarter on territory design instead of sync errors.
Dana Whitfield
Marketing Manager, Impala.ai
38
Tools retired
60
Integrations decommissioned
27%
Forecast accuracy gain

An activity capture tool that feeds your CRM is one more sync to manage.

Activity capture overlays push activity into Salesforce or add a layer on top of it. Aurasell captures all data into a single system of record.

01
Another sync to maintain

Overlays such as Backstory (formerly People.ai) capture activity and push it into Salesforce, so RevOps maintains matching rules across two systems. Aurasell logs activity directly on the record it already owns.

02
Another layer on Salesforce

Scratchpad positions itself as a faster interface to Salesforce, where reps still make the updates in its sheets and boards. Aurasell fills framework fields from conversations inside the record itself.

03
Activity without the deal

Logged emails help little if no opportunity exists to hold them. Aurasell can open an opportunity when a meeting is created and recognizes new deals from conversations.

01
Connects inbox and calendar
Gmail or Outlook email and calendar connect at setup, and Aurasell's own meeting recorder joins Zoom, Google Meet, and Teams calls. Teams keeping Gong or Granola can import transcripts.
02
Matches to the right deal
Each email, call, and meeting links to its account, contact, and opportunity, so the deal's history builds on the record rather than in a rep's inbox.
03
Extracts what was said
Transcripts and emails populate MEDDIC, BANT, and 3 Whys fields, and AI tasks are created for the follow-ups buyers and reps agreed on.
04
Keeps the pipeline current
New meetings can open opportunities automatically, and deal fields update from the conversation record. Validation gates still govern stage changes, so RevOps rules hold.
Activity Capture
in Practice

Six updates reps no longer make by hand.

  • Email Logging
    Sent and received Gmail or Outlook emails attach to the right contact, account, and opportunity automatically.
  • Meeting-to-Opportunity
    A newly booked first meeting opens an opportunity, so early pipeline is counted from the start.
  • Call Outcomes
    Recorded calls leave a summary and follow-up tasks on the opportunity, linked to the transcript.
  • Sales Framework Evidence
    Budget, decision process, and economic buyer fields fill from what buyers said on calls and in emails.
  • Deal Status
    An agent posts each deal's latest status to Slack from captured emails and calls, so nobody writes the update by hand.
  • Imported Transcripts
    Teams keeping Gong or Granola import those transcripts, and they populate the same fields as Aurasell recordings.
Simplify the stack. Automate the work. Accelerate the team.
50%
Lower CRM & SaaS Tool Cost
35%
Increase in sales velocity
2X
Increase in selling capacity
FAQs

Frequently Asked Questions.

  • How is an AI CRM different from a traditional CRM?
    A traditional CRM stores what reps type in. An AI CRM fills in the record from real activity. Aurasell captures emails, calls, and meetings, populates deal fields and sales frameworks from what buyers said, and lets agents update the record directly.
  • How do I keep CRM data clean without reps entering it manually?
    Capture activity automatically and let the record update from it. Aurasell logs every email, call, and meeting to the right account and deal, fills framework fields from conversations, and enforces validation gates on stage changes.
  • Can I use Aurasell's AI CRM alongside Salesforce or HubSpot?
    Yes. Aurasell runs on top of Salesforce or HubSpot with bi-directional sync, or replaces them as your system of record. Mid-market and enterprise teams usually start alongside their CRM. MobiClocks replaced Salesforce, Apollo, and MailChimp and was operational within a day.
  • Is consolidating on one vendor a lock-in risk?
    You choose how far to go. Aurasell can run alongside your existing CRM with bi-directional sync, so you can consolidate at your own pace. Governance is built in: SOC 2 Type II, role-based access, row-level security, and tenant isolation.
  • What does the AI do with our customer conversations?
    Agents operate inside your tenant, and users only see data their role allows. Conversations are protected by SOC 2 Type II controls, encryption, and tenant isolation, with flexible recording options for restricted environments.

Connect one inbox and see all of the activity land where it's supposed to.

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