Aurasell vs Salesforce
One GTM platform. Every capability your team needs.
[Competitor] sold you a system of record, then a bill for everything it could not do. Aurasell runs 250+ GTM agents on one data model — CRM, sequencing, enrichment, CPQ and forecasting included — and retires the 38 tools bolted around it.
38
tools replaced
250+
GTM agents
One
contract, admin, pipeline of truth
Trusted by Operators
Simplify the stack. Automate the work. Accelerate the team.
80%
Reduction in manual tasks across the entire sales cycle
35%
Increase in sales velocity
50%
Reduction in ramp time
2X
Increase in
selling capacity
selling capacity
Where the two actually differ
Both will store an opportunity. The difference is what happens around it — and how many vendors it takes.
[Competitor]
Architecture
One platform, one data model, 250+ agents on top of it
Core CRM plus paid clouds, plus a marketplace you integrate yourself
AI
Agents that act on the record and cite the calls and threads they read
A copilot bolted to the sidebar, priced per seat as an add-on
Data entry
Captured from email, calls and calendar automatically
Reps type it, managers chase it, the forecast pays for it
Admin Overhead
One admin, no integration middleware, no certified partner
Dedicated ops headcount and an annual implementation budget
Pricing
One contract, all agents included, no per-capability SKU
Per seat, per cloud, per add-on, plus the 37 other invoices
Time to value
Live in days; agents work the pipeline in week one
Quarters of configuration before a rep sees a benefit
Tool sprawl is not a procurement problem. It is a pipeline problem.
Every tool you added to compensate for [Competitor] split your data, your workflow and your rep's attention. The forecast is assembled by hand because no single system saw the whole deal.
Four systems hold four versions of the same account.
Reps spend more of the week reporting work than doing it.
Every new capability starts with an integration project.
Renewal season arrives 38 separate times a year.
Capability by capability
Included means included in the platform, not available for purchase.
Product
Salesforce
Account Management
Aurasell centers accounts in a single workspace combining signals, activity timeline, playbook history and suggested next steps. Quick links to collateral and contact roles make day-to-day execution faster.
Unified view: signals + activity + playbooks
Lightweight role-based sharing & notes
Suggested next actions via AI
Salesforce provides a configurable Account object with related lists (contacts, opportunities, activities), full history, and custom fields/objects for complex data models. Ideal for organizations that require strict data models and governance.
Unified view: signals + activity + playbooks
Lightweight role-based sharing & notes
Suggested next actions via AI
Sales pipeline management
Clear visual pipelines with easy drag-and-drop deal management and real-time insights
Advanced pipeline management but can feel complex for smaller teams
CRM capabilities
Unified customer data, communication tracking, and relationship management in one streamlined platform
Enterprise-grade CRM with extensive features across departments
Analytics and reporting
Simple, actionable sales analytics and dashboards designed for quick decision-making
Deep reporting capabilities but often requires customization and setup
Integrations
Integrates with essential sales, marketing, and productivity tools to streamline workflows
Large ecosystem of integrations and enterprise tools
Automation tools
Built-in workflow automation to streamline repetitive tasks and follow-ups
Powerful automation but often requires configuration and add-ons
Scalability
Designed to scale with growing teams while staying simple and efficient
Built for large enterprise organizations with complex needs
Support
Responsive customer support focused on helping teams succeed quickly
Support often tied to enterprise plans or additional service tiers
Three things a bolted-on copilot cannot do
01
Act on the record, not beside it
Agents update the opportunity, advance the sequence and book the follow-up inside the same system the forecast reads from. Nothing is copied between tabs.
See the agent library
02
Show its work
Every answer carries its provenance: "Based on 12 emails and 3 calls in the last 14 days," with source chips back to the thread. Deal reviews stop being a debate about the data.
How Ask Aurasell cites sources
03
Cover the whole motion
Prospecting through quote through renewal, on one model. New capability arrives as an agent you switch on, not a vendor you evaluate for a quarter.
Read the platform overview
Ross Calame
EVP of Sales
Rick Kickert
Chief Executive Officer, Revlogic
George Gilbert
Chief Executive Officer, Mobiclocks
Ashutosh Pani
Marketing Operations Leader
Dali Rajic
President, Chief Operating Officer
Leaving [Competitor] takes days, not quarters
Objects, fields, history, attachments and open opportunities come across intact. We run both systems in parallel until your team says stop.
Day 1
Connected and mapped
Read-only sync of accounts, contacts, opportunities and activity. You review the field mapping; nothing is written yet.
Week 1
Agents working the pipeline
Activity capture, deal health and call prep run live on real deals while [Competitor] stays up as the fallback.
Week 2
Cutover and decommission
Reps move over as a team, not a big bang. We hand you the cancellation list for the tools Aurasell now covers.
Always
One named migration lead
Not a ticket queue, and not billed as a services engagement.
FAQs
Questions revenue leaders ask us
Do we lose our reporting history when we leave [Competitor]?
No. Closed opportunities, stage history and activity come across with timestamps, so quarter-over-quarter comparisons still work on day one.
Our reps just learned [Competitor]. How long until they are productive?
Most teams train in a single session. Reps do less in Aurasell than they did before — the agents handle the logging, updating and follow-up scheduling that made the old tool feel like homework.
Is consolidating on one vendor a lock-in risk?
Your data is exportable in full, on demand, in open formats. We would rather earn the renewal than hold the schema hostage.
What does the AI do with our customer conversations?
Your data is never used to train shared models. Agents operate on your tenant only, with SOC 2 Type II controls and configurable retention. Full detail in the trust center.
We are mid-contract with three of the tools you replace.
Common, and workable. We sequence the rollout around your renewal dates so you stop paying twice — bring the contract list to the demo.
