Enterprise sales transformation doesn't happen by accident. It happens when a leader decides that the old way of working isn't good enough anymore - and backs that decision with action.
That's exactly what's happening at Xerox.
Tammy Skelding, a sales leader at Xerox, recently announced that her team is officially transitioning to Aurasell as part of a broader organizational transformation. In her own words: "This isn't just a system change - it's a mindset shift."
We couldn't have said it better ourselves.
The Problem Every Modern Sales Team Knows
Sales organizations have been dealing with the same structural headache for years. A CRM that requires constant manual upkeep. Prospecting tools that don't talk to your sequencer. Forecasting that lives in a spreadsheet someone updates on Friday afternoons. Call recordings that never make it back into the deal record.
The result? Reps spend more time managing their stack than working their pipeline. Leaders make decisions based on incomplete data. And RevOps spends half their time as glorified data janitors.
This is exactly what Aurasell was built to fix.
What "AI-Native" Looks Like in Practice
There's a critical difference between AI as a feature and AI as a foundation. Most legacy platforms are doing the former - adding AI layers on top of decade-old data models. Aurasell was designed from the ground up to be the latter.
That means the intelligence isn't something you turn on. It's embedded in every workflow - from how accounts get enriched, to how outreach gets personalized, to how forecasts get generated. The system is constantly listening, learning, and surfacing what matters, so your team doesn't have to go looking for it.
For Tammy's team at Xerox, that difference is already showing up in how they work: less administrative burden, sharper focus on the deals that matter, and a platform that gives leadership real clarity into pipeline health and team performance.
Less admin. More selling. Better insights. Stronger execution.
Why This Moment Matters
When a company with Xerox's scale and legacy makes a deliberate move toward an AI-native GTM platform, it reflects something bigger than a vendor decision. It reflects a growing recognition across enterprise sales that the fragmented, tool-heavy approach of the last decade is not the path forward.
The organizations winning right now are the ones consolidating their stack, eliminating manual work, and giving their reps back time to do what they do best - sell.
Xerox is making that bet. And they're not alone.
Ready to Make the Shift?
If your team is still navigating disconnected tools, manual processes, and fragmented data - you already know the cost. The question is what you're going to do about it.
We'd love to show you what Aurasell looks like in practice.
And if you're a sales professional energized by this kind of transformation - Xerox is hiring. Reach out to Tammy Skelding on LinkedIn, and check out her post on LinkedIn
#SalesTransformation #AINativeCRM #Aurasell #GTM #CRM #AI
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