How an AI‑Native CRM Replaced a Fragmented Stack and Unlocked Velocity at Scale
Executive Summary
Legacy GTM stacks force sellers to stitch together CRM, sequencing, data providers, meeting recorders, and CPQ—slowing execution and draining willpower. Aurasell replaces this patchwork with an AI‑native platform where humans and AI agents work in tandem. In this whitepaper, we profile AVO Automation, where Faisal Hassan, Chief Revenue Officer (CRO), consolidated tools, accelerated seller onboarding, and improved pipeline velocity by focusing on preparation, qualification, and automation.
The Problem: Tool Bloat and Lost Selling Time
Modern sellers juggle research across Google, 10‑Ks, and intent data, then hop through sequencing tools, data providers, and CRM. Information gets out of sync, manual validation creeps in, and Fridays disappear into prep. Leaders see a slow leak in the will‑skill quadrant as top performers burn energy on non‑selling work.
The Solution: One AI‑Native System of Record and Execution
Inside Aurasell, sellers get role‑specific workspaces (Seller, Manager, and Account views), ICP‑matched account lists, and a real‑time “fire” intent signal that prioritizes where to spend time. Managers see coaching signals and outcomes; AI agents handle research, list-building, qualification support, and next‑best actions.
With Aurasell, productivity isn’t luck—it’s engineered. Leaders gain clarity, sellers gain conviction, and customers feel the difference.
Case Study: AVO Automation
Faisal Hassan (Chief Revenue Officer (CRO)) evaluated alternatives under a tight renewal deadline and chose Aurasell after a one‑week pilot. Implementation connected their Salesforce sandbox and HubSpot with bidirectional sync, then consolidated the stack.
Reduction in Research & Manual Tasks
Increase in sales velocity (faster cycle times via better qualification)
Faster time-to-productive-capacity for new and existing sellers
Increase to productivity per sales head
Data migration accuracy in 2–3 days; remaining 4% reconciled within a week
from Pilot to Production with automated migration for Salesforce
1. Friday Prep → Monday Execution
A simple weekly rhythm emerged: sellers review Aurasell on Friday, confirm sequences and priority accounts, and hit Monday ready to call. Less context switching; more human time with customers.
2. Onboarding & Productive Capacity
New hires land in a guided, gamified flow with task lists, talk tracks, customer stories, and ICP guidance surfaced in‑app. Leaders track who’s improving and why, then replicate winning patterns across regions.
3. Beyond the Funnel: Post‑Sales Intelligence
Aurasell’s roadmap extends AI signals into post‑sales: health, expansion, and risk triggers informed by product usage, tickets, and market context—so CS and sales coordinate on renewals, upsell, and cross‑sell.
Stand up a sandbox connection
Import historical CRM data
Connect marketing automation
Load ICP and value maps
Roll out the Seller and Manager workspaces with coaching instrumentation
Go from human to superhuman operators in under two hours.
Start without risk, scale without limits.
