Product Comparison

Aurasell vs Salesforce

Side-by-side comparison to help product, sales and ops leaders choose the right platform.

What is Aurasell?

Innovative GTM workspace

Aurasell is a sales execution & collaboration platform built to streamline complex B2B GTM workflows. It combines account intelligence, playbook automation, and real-time collaboration to help revenue teams move faster and close smarter.

Key strengths:

Fast playbook creation, AI-assisted note capture, account-level orchestration, lightweight integrations.

What is Salesforce?

Enterprise CRM platform

Salesforce is the market-leading enterprise CRM, offering a comprehensive suite for sales, service, marketing, and analytics. It excels at scale, complex automation, and deep platform extensibility through AppExchange and MuleSoft.

Key strengths:

Broad feature set, ecosystem & integrations, enterprise security and compliance, global support.

When to Choose
Aurasell vs Salesforce

Choose
Aurasell if...

Fast & Simple

You need lightweight, sales-centric collaboration and faster time-to-value.

Playbook-First

Playbooks and account-level orchestration are core to your process.

AI-Native UX

You prefer a modern, intuitive interface with built-in AI helpers.

Easy Integrations

You're integrating with a small set of tools and want flexible, fast setup.

Choose
Salesforce if...

Enterprise CRM

You need an enterprise-grade CRM with deep customization and governance.

All-in-One Cloud

You want a single vendor for sales, service, and marketing clouds.

Scale-Ready

You have the budget and bandwidth for longer implementations and customization.

Heavy Integrations

Complex integrations, multi-region compliance, and large-scale reporting are required.

Deep Dive
Feature by Feature

Account Management

Aurasell

Aurasell centers accounts in a single workspace combining signals, activity timeline, playbook history and suggested next steps. Quick links to collateral and contact roles make day-to-day execution faster.

Unified view: signals + activity + playbooks

Lightweight role-based sharing & notes

Suggested next actions via AI

Salesforce

Salesforce provides a configurable Account object with related lists (contacts, opportunities, activities), full history, and custom fields/objects for complex data models. Ideal for organizations that require strict data models and governance.

Highly extensible Account schema

Cross-cloud relationships (Service, Marketing)

Robust sharing & field-level security

Playbooks & Automation

Aurasell

Playbooks are first-class: author once, apply to accounts or segments, trigger actions, and measure outcomes. Non-technical users can create branching playbooks with templates.

Template library & one-click apply

Triggers from signals or manual start

Outcome tracking and iteration metrics

Salesforce

Salesforce has powerful automation (Flows, Workflow Rules, Process Builder) and campaign orchestration via Marketing Cloud. It supports complex, enterprise-grade automation authored by admins and developers.

Flows and Apex for complex logic

Cross-cloud orchestration (Marketing/Service)

Governance via change sets & CI/CD

Integrations

Aurasell

Aurasell offers pre-built connectors for common tools (calendar, email, analytics) plus an open API for custom integrations. Integration setup focuses on quick wins.

Common SaaS connectors out-of-the-box

Webhook & REST API for extensibility

Simple mapping UI for fields

Salesforce

Salesforce's ecosystem is vast — AppExchange, MuleSoft, and many certified partners provide connectors for virtually every enterprise system. Best for organizations needing deep, reliable integrations.

Large partner & AppExchange ecosystem

MuleSoft for enterprise-grade integration

Pre-built adapters for ERPs and marketing tools

Analytics & Reporting

Aurasell

Built-in dashboards target sales outcomes, playbook performance and team activity. Export options available for deeper analysis in BI tools.

Outcome-focused dashboards

Export to CSV / connector to BI

Quick filters for team & timeframes

Salesforce

Salesforce offers advanced analytics options including native reports, dashboards, and Tableau/Einstein for predictive analytics. Custom reporting at scale with governed data models.

Native reports & dashboards

Tableau for enterprise BI

Einstein for predictions and scoring

Security & Governance

Aurasell

Aurasell provides role-based access control, SSO, and audit logs appropriate for SMBs and mid-market. Focused on pragmatic security without heavyweight admin overhead.

SSO, RBAC, and exportable audit logs

Data residency options for select customers

Regular security assessments

Salesforce

Salesforce meets a broad set of global compliance standards (SOC, ISO, GDPR) and offers enterprise-grade security controls, field-level encryption, and advanced monitoring tools.

Comprehensive compliance & certifications

Granular sharing & encryption options

Enterprise monitoring & SIEM integrations

Aurasell vs Salesforce

When to ChooseAurasell vs Salesforce

Deep DiveFeature by Feature

Tired of overspending on antiquated GTM tooling?

When to Choose
Aurasell vs Salesforce

Deep Dive
Feature by Feature